Service 06 of 12
Pay for calls frompeople ready to hire,and stop paying for the rest.
Most wasted ad spend hides in two places: search terms nobody reviews and conversions nobody tracks. We structure Google Ads and Local Services Ads around your most profitable services, track every call and form back to its keyword, and prune the waste every week.
What it is
What this service covers
Lead-generation PPC means paid search ads (Google Ads, Local Services Ads and sometimes Microsoft Ads) built to produce phone calls and form fills rather than traffic. It's the fastest way to fill a schedule while SEO catches up.
The difference between profitable and unprofitable accounts is rarely the ads themselves. It's tracking that counts real leads rather than page views, campaigns split by service so budget follows margin, landing pages that match what was searched, and a weekly habit of cutting irrelevant searches.
We report in the terms you run the business by: how many leads, what each one cost, and, when you share booking data, what each booked job cost.
Who it's for
A good fit if you're…
- Home-service, legal and medical businesses where one job pays for many clicks
- Businesses running ads without trustworthy conversion tracking
- Owners who want leads now while SEO builds
- Companies with seasonal demand that needs fast, controllable volume
Process
How the work runs
Tracking and account audit
We verify conversion tracking first (calls, forms, Local Services leads), then audit search terms, match types, locations and budgets to find existing waste.
Margin-first structure
Campaigns organized by service and profitability, with ad schedules and locations matched to when and where you actually take work.
Landing page match
Each ad group points to a page that repeats the promise of the ad, with the phone number and form in thumb reach.
Weekly optimization, monthly review
Search terms pruned and bids adjusted weekly. Monthly, we review cost per lead by service and move budget toward what books.
What's included
Deliverables, specifically
- Google Ads search campaign build and management
- Local Services Ads setup, verification support and lead dispute handling
- Call tracking with keyword-level attribution
- GA4 and Google Ads conversion tracking
- Weekly search-term review and negative keywords
- Ad copy and extension testing
- Landing page recommendations (builds available through Conversion Funnel Development)
- Monthly cost-per-lead and cost-per-booked-job report
FAQ
Questions owners ask us
How much should I spend on ads?
It depends on the cost per click in your trade and area, and on how many leads you can handle. Before you commit, we estimate clicks and leads at a few budget levels using Google's own keyword data so the number is grounded.
Who owns the ad account?
You do. The account is set up under your business with your billing, and we're added as managers. If we ever part ways, the account and its history stay with you.
Google Ads or Local Services Ads?
Often both. Local Services Ads (the “Google Guaranteed” or “Google Screened” listings) charge per lead and sit at the very top of the page. Search ads give more control over keywords and landing pages. We'll recommend a split based on your category.
How quickly will I get leads?
Search ads can produce calls within days of launch. The first few weeks are also a learning period, when we collect search-term data and cut waste, so cost per lead usually improves over the first two to three months.
Works well with